Ideal Image, Inc.

January 1993

Getting Started

Ideal Image Inc. is incorporated, supplying retail solutions to the food service industry.

1995

July 1996

Breaking Ground

Ideal Image Inc. breaks ground at 115 Haas, our 
main production site and office facility.

1997

Entering Automotive

First major entry into the automotive sector.

2000

Late 90s/Early 2000s

Growing Focus

Pivotal years for the business, with a growing focus on the automotive sector.

2001

Expansion

Expansion of the main production area at 115 Haas, with major investments into automated production capabilities.

2005

2007

CNC Capabilities

Installation and commissioning of first CNC machine.

2008

Across the Pond

Relationships with major European wood based panels suppliers added to existing supply base, offering greater flexibility to the business.

2009

Automation

Installation of automated cutting, edging and drilling facilities, allowing for increased volume production.

2010

2012

More Growth

Acquisition of separate production and warehousing facilities at 425 Smith, to allow for further expansion.

2013-2014

Further Expansion

Further expansion and development of the 115 Haas properties, to accommodate growing production and support system demands.

2015

2016

Cruising Forward

Successful launch into the Marine sector, offering refurbishment and graphics solutions.

2018

100 and Counting

100 staff milestone reached.

2019

The Future

The story continues, with the continued expansion of our automated production facilities and in house design capabilities.

2020

Meet The Team


President/Joint Owner Dale Paugh

As co-founder and joint owner of Ideal Image Inc., Dale founded the Corporation in 1993 alongside his spouse…

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President/Joint Owner Dale Paugh


As co-founder and joint owner of Ideal Image Inc., Dale founded the Corporation in 1993 alongside his spouse Belinda Paugh.

Following his passion for design and product innovation, Dale trained in Architectural Design whilst also working for a Design and Display manufacturing company.

Quickly progressing through the organization, and after successfully graduating  in Architectural Design Dale worked in many areas of the business including as Plant Foreman, allowing him to gain important hands on experience of manufacturing to add to his passion for design.

Seeing an opportunity to combine his talents, Dale and a fellow employee launched their own Trade Show Exhibition company in 1977 covering all facets of this quickly developing sector, “Exhibit Concepts” was born.

Enjoying a rapid and highly successful growth, the company provided professional services to many of the top Fortune 500 Companies across the US and beyond.

Following the company’s further diversification into the Museum sector and providing high end architectural mill work to a variety of facilities throughout the country, Dale took the decision to sell his shares to his partner in 1987 and struck out on his own.

Ideal Image Inc. was formed to offer a complete branding and manufacturing facility, capable of designing and producing concept custom retail fixtures to companies enjoying multiple locations with strong branding needs.

Today, Ideal Image Inc. remains true to Dales original founding principles, and is a multifaceted organization offering state of the art design, branding and manufacturing facilities, custom furniture, seating, graphics, and retail displays, all supported by specialist Project Management teams. The company now offers a full turn key Design, Branding and Manufacturing portfolio, backed up by its own warranted team of national fitters and installers.

Ideal Image, a leader in the world of retail environments, brings with it a proud heritage, a strong culture of best practice and a desire to continuously break the boundaries of design and manufacturing in the retail environment.

Dale remains as President and joint owner of the company alongside Belinda, leading his experienced Management Team from the front.

Vice President/Joint Owner Belinda Paugh

As co-founder and joint owner of Ideal Image Inc., Belinda jointly founded the Corporation in 1993, alongside her…

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Vice President/Joint Owner Belinda Paugh


As co-founder and joint owner of Ideal Image Inc., Belinda jointly founded the Corporation in 1993 alongside her spouse Dale Paugh.

Using her extensive financial experience as an Office Manager and Bookkeeper in the recreational vehicle industry, Belinda has successfully managed all financial aspects of Ideal Image from its inception to the multi-faceted organization it is today.

After serving as Chief Financial Officer for 25 years, Belinda continues to lead Ideal Image’s financial team with her wealth of experience and in-depth knowledge of the Corporation.

Director of Operations Aaron Paugh

Having joined Ideal Image in 1999,  Aaron has over twenty years’ experience in Production and Operations…

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Director of Operations Aaron Paugh


Having joined Ideal Image in 1999, Aaron has over twenty years’ experience in Production and Operations.

Aaron has worked in all areas of manufacturing and production within the organization, including shipping, fabrication, finishing, engineering, installation, and warehouse management. In his position as Director of Operations, he has always found value in learning through experience.

Aaron oversees scheduling in all areas of production, including our CAD design and estimating functions. Also, being responsible for our fully warranted team of external fitters, he ensures a smooth operating process for our clients from initial enquiry and quotation request, to fully completed Turn Key project handover.

He believes communication and customer satisfaction are key elements to success.

Director of Business Ops/CFO Frank Herby

With over 35 years’ International Management experience in the automotive OEM industry, Frank has been with…

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Director of Business Ops/CFO Frank Herby


With over 35 years’ International Management experience in the automotive OEM industry, Frank has been with Ideal Image in an advisory capacity since 2016, taking on his now permanent roll  in 2018.

Frank has held Senior positions in the Financial and Information Technology sectors on both a national and global scale.  As a Finance Director and CIO, Frank has gained both a broad knowledge and comprehensive experience in complete business operations, along with the technical expertise to support on-going as well as creative business solutions.  As the Director of Business Operations/CFO at Ideal Image, he is able to understand the unique business situations faced at all levels of the organization, to arrive at creative long term successful results.

His in depth understanding of functions ranging from design, engineering, manufacturing and marketing further provides Ideal Image with a strong foundation with which to support both our existing and developing business relationships and long term viability.

Chief Strategy Officer Simon Darbyshire

With over 30 years’ International Management experience in the wood based panels industry, Simon joined…

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Chief Strategy Officer Simon Darbyshire


With over 30 years’ International Management experience in the wood-based panels industry, Simon joined Ideal Image in 2018.

Having held Senior positions in both the Manufacturing and Distribution sectors within Europe, Simon brings a strong Sales and Marketing bias to his position of Chief Strategy Officer for the Company.

His many years of experience in both product sales and market development, perfectly position him to lead the development of our target markets in the USA and beyond, whilst further developing relationships with our existing International client base.

Vice President, Sales Tom Walker

Tom joined Ideal Image in 2000, having spent the previous 21 years as an Automobile Retailer himself…

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Vice President, Sales Tom Walker


Tom joined Ideal Image in 2000, having spent the previous 21 years as a successful Automobile Retailer.

Having held a number of senior positions in the Retail Automotive field, Tom is ideally positioned to advise and support our automotive clients on all aspects of their business.

With his primary expertise being in the field of Automotive Branding, Tom’s understanding and in-depth knowledge of the entire retail branded process is unmatched by his peers in this industry.

Our automotive clients continue to appreciate and benefit from his hands-on experience as a former retailer, which allows him to fully understand the needs of our clients, and the requirements of their projects from concept to completion.